helvetica
September 30th, 2007 admin
Ubiquitous like the air we breath, this film addressed the overwhelming presence of the typeface commonly known as Helvetica. As a general survey of the celebrity font the viewer was presented with a balanced perspective regarding the various sentiments towards it.
I was pleased with the general flow of the film and enjoyed the various segments in which the ubiquity of Helvetica was shown through footage of commercially tagged urban environments.
From the pro Helvetica camp, praise was given for the fonts clean and neutral presence. Conversely Helvetica’s alleged over-use and associated partnerships with multinational corporations act as strong points against the use of the typeface.
Helvetica’s supporting movement is valid due to Helvetica’s proven worth within the design community. Throughout the film the font was commended for its neutral nature allowing the typeface to allow a given message to be delivered without bias. However, from a personal perspective I was impacted by the negative connotations associated with Helvetica.
Helvetica was associated with human failures such as the Vietnam War and the current campaign in Iraq. At one point Helvetica was even blamed for starting these conflicts. Although I understood that this was simply a satirical statement, the context in which the comment was made was rather powerful. Another strong analogy compared the similarities of Helvetica and McDonalds. To paraphrase, as McDonalds represents a quick and convenient form of “food”, Helvetica represents the junk food one might eat due to prevalence and convenience. I am curious to know how the absence of Helvetica would impact the commercial side of the design world.
Looking beyond the positive and negative sentiments towards the font, Helvetica has served its purpose in my opinion. Providing a highly legible, clean, and unbiased medium in which the written word can be communicated, one can not blame Helvetica for its perception and use by the design community.
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